Marketing for pool companies

We don't guess what works for pool companies. We own one.

ParcelX is run by the team behind Good Guys Pools, a $2M+ pool construction and service company in New Jersey. We spent our own money learning what brings in customers. Now we run the same ads for one pool company per market, never your competitor.

Are we a good fit? → 90 seconds

$2.02M

2025 revenue, our own pool company

$28.70

Came back for every $1 we spent on Facebook & Instagram ads

$521

What it cost us in ads to win each new customer

Source: Good Guys Pools full-year 2025 numbers. Our own business, not a client screenshot.

Why this exists

Agencies learn on your budget. We already paid the tuition.

Most agencies pitching pool builders have never priced a gunite job, never chased a permit, never watched a $95K lead ghost after the site visit. They run the same playbook they use for dentists and gyms, and you pay for their learning curve.

We figured this out inside a working pool company: which ads bring in real customers in April vs. August, which inquiries actually turn into site visits, and what a new customer should cost. We spent our own money learning it.

ParcelX runs that same proven setup for your company. One pool company per market, exclusively. When your market is taken, it's taken.

Our own pool company's 2025 numbers

For every $1 spent on ads $28.70 back
Cost to win each new customer $521
Company revenue $2.02M
Where we advertise Facebook, Instagram, Thumbtack, Angi

What you get

One system. Three jobs.

We bring in the customers, keep track of every one, and show you plainly what your money is doing. The same three things we do at our own company every week.

Fill the calendar

We run your ads for you

Ads on Facebook, Instagram, Thumbtack, and Angi, using exactly what already works at our own pool company. You approve everything before it runs. No experiments with your money.

Stop the leaks

Every inquiry in one place

Everyone who calls or fills out a form lands on one simple list: who they are, what they want, and what happens next. No more leads lost in voicemail or on sticky notes.

Cut the waste

A plain-English monthly report

Once a month: what we spent, what came in, and what we changed. If an ad isn't paying for itself, we cut it and tell you why. You see the same numbers we see.

One companyper market · exclusivity included

If we're already working with a pool company in your area, we can't work with you. Check if your market is still open.

Check availability in your market

Are we a good fit?

Six questions. Instant answer.

We turn down more companies than we take. This scores your fit and shows what your first 180 days would look like.

What kind of pool company are you?

This sets the revenue math we'll show you.

Annual revenue, roughly?